Our Brand

As a national trade association, our brand reflects our industry and our members. To convey a clear, consistent identity, all branding elements must work together.

REITs are real estate working for you. Through the diverse array of properties they own, finance and operate, REITs help provide the essential real estate we need to live, work and play. REITs of all types collectively own more than $3 trillion in gross assets across the U.S., with stock-exchange listed REITs owning approximately $2 trillion in assets. U.S. listed REITs have an equity market capitalization of more than $1 trillion. In addition, more than 87 million Americans invest in REIT stocks through their 401(k) and other investment funds.

Nareit serves as the worldwide representative voice for REITs and real estate companies with an interest in U.S. income-producing real estate. Nareit’s members are REITs and other real estate companies throughout the world that own, operate, and finance income-producing real estate, as well as those firms and individuals who advise, study, and service those businesses.

Click here to download and review our master brand guidelines. For questions please contact Senior Creative Director Wes Kirk at wkirk@nareit.com.

Logo

Lockup

The Nareit logo with tagline lockup is the preferred representation of Nareit for all external-facing brand communications. Download here

Standalone

Use the logo alone in instances the tagline is present on another side of a communication and small space situations. Download here


Color Palette

Our primary color palette is comprised of the following colors.

Our secondary color palette uses the following colors.


Fonts

Our primary font is ITC Korinna. When used for headlines, all type should be either black or white. If used as a callout or subhead, type may use core Nareit blue.

Suisse Int’l. is the typeface used for smaller subheads, callouts and for all body copy.

When ITC Korinna is not available, Georgia is the default typeface for headline and subhead use. Use Arial for body copy in digital communications when Suisse Int’l is not available.


Core Shapes

Nareit uses core shapes as graphic elements in layout. They are meant to purposefully hold photography, brand color or brand imagery.


Photography

Nareit photography tells the story of our brand while capturing and highlighting the relationship between the city and those who live within it. We have two categories of imagery.

People

This category includes both groups of people within a work environment engaged with each other, and studio portraits featuring a single individual.

Places

This category includes expansive landscapes with or without people as well as architectural details inspired by the core shapes.

Click here to download and review our master brand guidelines. To download fonts, shapes and images, or for questions please contact Senior Creative Director Wes Kirk at wkirk@nareit.com.