Nareit’s Website Sees Significant Traffic Increase in 2020

At the end of the first quarter 2020, REIT.com is seeing a double-digit increase in web traffic. In comparison with 2019 numbers, users are up 32%, sessions are up 23%, and pageviews are up 21%. Additionally, April 2020 saw more than 125,000 organic sessions, or traffic from Google searches, which beat the website’s all-time record of 107,000 organic sessions set in March 2020.

Primarily due to Nareit’s COVID-19 content, 2019 Q1 blog pageviews tripled in 2020, from 23,000 to 73,000. Nareit’s main COVID-19 news page has been viewed more than 20,000 times since it was launched in early March. Nareit has also recorded 15 COVID-19-related podcasts that have been downloaded more than 12,500 times.

(Contact: Kyle Gustafson at kgustafson@nareit.com)

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