Every other year, Nareit conducts a detailed survey of the readers of REIT magazine. The survey explores how readers feel about the magazine’s content, design, overall usefulness, advertising, and position within the market.
The 2019 survey, once again conducted by Readex Research, collected data from more than 800 readers across the real estate investment industry (the majority of respondents were either REIT executives or investment professionals). Respondents averaged receiving the magazine for just over five years, read each issue, and share their copy with at least one other colleague.
The survey results showed the magazine remains a valuable resource to those in the industry—as 84% of the respondents said they read the magazine to keep up-to-date on news and trends in the industry. In fact, REIT magazine ranked second behind the Wall Street Journal when respondents were asked their top news sources for information on real estate investing and REITs. Nareit’s REIT.com ranked fourth (behind Bloomberg) and Nareit’s Real Estate Investment SmartBrief ranked fifth.
Some other results of note from the survey:
- Respondents are most interested in reading about industry deals (mergers, IPOs, etc.).
- More than 80% of respondents read magazine content online as well as in print.
- 77% of respondents take an action after reading the magazine (most often speaking with a colleague about the topic, visiting REIT.com, or visiting a company’s website to learn more).
- Respondents averaged just over 14 years of industry experience, with a third of the respondents having at least 20 years of experience.
(Contact: Matthew Bechard at mbechard@nareit.com)