09/06/2019 | by
Sarah Borchersen-Keto

Fritsch, a former Nareit chair, says market rotation plan will strengthen long-term growth opportunities.


The latest edition of the Nareit REIT Report podcast featured an interview with Ed Fritsch, who stepped down as CEO of Highwoods Properties (NYSE: HIW) on Sept. 1 following a career of more than 30 years at the Raleigh, North Carolina-based office REIT.

Fritsch joined Highwoods in 1982 at the age of 23 and was a partner in the predecessor firm before its IPO in June 1994. He served as COO from January 1998 to July 2004 and was vice president of operations and secretary from June 1994 to January 1998. He became the company’s president in December 2003 and CEO in July 2004. Fritsch also served as Nareit chair in 2016.

Fritsch said that holding a variety of positions throughout his career at Highwoods enabled him to “leverage that information to the good of the company.”

A year after Fritsch became CEO, Highwoods implemented a strategic plan that remains in place today.

“I knew Highwoods was a good company, but I was keenly interested in how we could make it better. The team made a pledge that no person, no process, and no property was sacred—we popped the hood and questioned every part of the engine,” Fritsch said.

Highwood’s quality balance sheet has provided the company with significant flexibility to dramatically improve its portfolio, Fritsch noted. He pointed out that Highwoods recently announced a market rotation plan, which he expects will continue to provide opportunities to strengthen long-term growth.

As for current market conditions, “we all know it’s well beyond the ninth inning but so many aspects remain positive, like interest rates and demand, and expanding populations. The opportunities remain vast,” he said.