Paramount Group, Inc. is a fully integrated REIT that owns, operates, manages, acquires, and redevelops high-quality, Class A office properties located in select CBD submarkets of New York City, Washington, D.C., and San Francisco. Paramount is focused on maximizing the value of its portfolio by leveraging the sought after locations of its assets and its proven property management capabilities to attract and retain high-quality tenants.

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Last updated: Jan. 15 2021

Nareit Coverage

How Office and Residential REITs are Responding to COVID-19

The coronavirus-induced shift to remote work is fueling changes for office and residential REITs alike.

Working It Out

The coronavirus-induced shift to remote work is fueling changes for office and residential REITs alike.

The unprecedented reliance on working-from-home, prompted by the COVID-19 pandemic, is driving major operational changes for both office and residential REITs.

COVID-19 has made its mark on just about every facet of Americans’ lives, but one of the biggest impacts is how and where people work. The pandemic has forced millions to work in their houses or apartments rather than going into the office.  

While working remotely is widely accepted due to the crisis, experts say it won’t eliminate the need for office buildings. It will, however, alter how they’re utilized and how tenants interact in them—and flexibility will be key.

With many companies continuing to work remotely, some are putting plans in place to return to the office. That may mean shifting to a hybrid model where employees go in two or three days and work virtually the rest of the week. Experts say few companies likely will abandon their offices altogether.

For many companies and employees, working in an office means greater productivity, collaboration, and socialization. Despite the rapid adoption of virtual-collaboration technologies, people miss face-to-face interactions.

Albert Behler headshot
Albert Behler, chairman, president, and CEO of Paramount Group, Inc.

While virtual meetings have helped bridge the gap, they’re not conducive to building and maintaining a strong company culture or the hiring and training of new talent, Behler continues.“People still want and need to feel connected to their colleagues,” says Albert Behler, chairman, president and CEO of Paramount Group, Inc. (NYSE: PGRE). “In speaking to our tenants, and based on our own experiences, there seems to be no surrogate to in-person meetings. People desire to collaborate, and corporate leaders want to mentor employees in person.”

“Companies recognize this, and in some cases, our tenants have approached us about the potential need for more space as they evaluate how best to reconfigure their offices,” Behler adds. He also believes employers will demand dedicated space going forward versus sharing a floor with multiple firms.

Bringing Tenants Back

Companies are understandably very cautious about the health and safety of their employees, resulting in a slow return back to the office, notes Ted Klinck, president and CEO at Highwoods Properties, Inc. (NYSE: HIW). He estimates 15% to 30% of Highwoods’ tenants have returned, depending on the market.

However, in talking with tenants, Klinck says many are eager to get back full time or adopt a hybrid model. “And it’s incredibly important for real estate owners to work closely with their tenants to ensure a safe return to work,” he explains.Avalon ballston square

Many building owners are boosting health/wellness features that some were already incorporating pre-COVID-19. Look for more keyless entry and touch-free elevators. Experts say easy-to-clean surfaces and antimicrobial materials will become standard.

For Highwoods, it starts with frequent and transparent communications with customers via its building systems platform outlining safety protocols. That includes EPA-approved disinfecting chemicals, increased cleaning of frequently-touched surfaces, installation of hand-sanitizer stations, reconfiguration of spaces to promote social-distancing, and installation of signage limiting the number of passengers on elevators and in public areas.

Highwoods is also upgrading HVAC systems to bring in more fresh air and provide more ventilation.

When tenants return to Paramount’s offices, they’ll encounter temperature scans, signs and barriers in lobbies, and substantially increased cleaning standards. Additionally, contact-tracing technology, using location data, is being developed to help employees safely distance themselves and be alerted if they may have been exposed to a sick individual, Behler explains.

Paramount’s buildings will also have upgraded air-filtration systems and sensors to measure indoor air quality.

Returning to the office is also about staying connected. Since some employees will continue working remotely even post-pandemic, they’ll need to connect frequently and seamlessly. That could mean creating small meeting rooms for a few employees to communicate virtually with remote co-workers. Companies will likely invest in upgraded technology to connect more effectively with remote workers. 

Michael Knott, Green Street’s managing director and head of U.S. REIT Research
Michael Knott, Green Street’s managing director and head of U.S. REIT Research

“Work from home is a brave new world, with a range of views among firms, leaders, and employees, says Michael Knott, Green Street’s managing director and head of U.S. REIT Research. “Some cheer it, some pan it, and many fall in the middle.”

Prior to COVID-19, Knott notes, the office building became an amenity arms race among companies battling for talent. But now, things like coffee shops and gyms may hold less appeal for workers, while providing the highest degree of safety and wellness will be prioritized, including simple things like getting workers safely and efficiently up elevators.

In terms of location, Knott says drive-to office buildings will fare better in the near term than markets that are mass-transit-dependent.

Multifamily Also Adapts

Meanwhile, multifamily owners are repurposing space for more versatility and productivity as more residents work-from-home. The trend is impacting unit design, common areas, and amenities.

Eric Bolton, chairman and CEO at MAA (NYSE: MAA), believes work-from-home isn’t going away anytime soon. “Society has found an ability to work from home that has a lot of appeal to a number of people,” he says.

In response, MAA is adding more work nooks in units, which are small areas within existing floorplans where shelving or other built-ins are added in an effort to accommodate work-from-home needs.

MAA is also looking to repurpose closet space to create desk-type setups, where at the end of the workday residents can close the door to separate home and work life.

More broadly, MAA is reevaluating common areas and amenity spaces. “Sometimes, areas were more oriented toward making an impression on leasing, like a billiards room,” Bolton says. MAA is repurposing some of those spaces into co-working with social-distancing partitions between workstations. 

Eric Bolton, chairman and CEO at MAA
Eric Bolton, chairman and CEO at MAA

MAA is repurposing a property in Dallas, for example, where an old leasing center is being transformed into offices and a coffee bar. The REIT is also developing a new property in Orlando that will include co-working in part of its leasing center.

AvalonBay Communities Inc. (NYSE: AVB) is also adapting to the prevalence of its tenants now working-from-home. The REIT provides work-lounge areas in many newer communities. It’s also considering office pod furniture solutions in common areas where space can be reserved online. Additionally, residents are looking for more outdoor workspaces, says Matt Birenbaum, AvalonBay’s CIO.

With increased work-from-home needs, MAA and AvalonBay also plan to roll out enhanced high-speed internet packages across their portfolios.

Will Units Get Bigger?

Many apartment owners were moving toward developing larger units pre-COVID-19 since older millennials can afford a bit more space, and downsizing baby-boomers are leaving single-family homes, Birenbaum explains.

With increased work-from-home, more people are seeking larger units, although that trend may be challenged with the recession and employment trends, Birenbaum points out. He predicts square footage will increase, but it still varies between urban and suburban submarkets.

“I wouldn’t be surprised if the average size for the industry as a whole grew by 10% to 15% through the course of this decade,” Birenbaum notes.

In the suburban Northeast, in places like New Jersey and Long Island, AvalonBay has been building communities that include rental townhomes with larger units.

AvalonBay is also planning a project in suburban Seattle with a mix of flats and townhomes and a large co-working lounge in the clubhouse. The REIT is also considering more furnished units in some markets where residents can rent a furniture package with a home-office layout.

Despite growing demand for larger units, Bolton says much of the decision process around development in terms of unit size and mix remains largely a function of economic considerations. In high-cost real estate markets in more urban-oriented locations, the ability to build bigger units doesn’t really work, he explains.

“You’re going to wind up creating a more expensive product from a rent perspective, and you’re going to price yourself out of the market,” Bolton notes.

More affordable regions and more suburban locations can accommodate larger properties and more two-bedroom units and still keep a price point that’s affordable to the majority of the renter market, Bolton says. Meanwhile, downtowns and more expensive coastal markets will continue to orient toward smaller units.

With its footprint largely in the Sun Belt region, MAA’s projects underway or in the design phase will push for a little higher percentage of two-bedroom units, Bolton notes.

Also popular are “two-bedroom splits” with the living area/kitchen/dining room in the middle and bedrooms on either side. The work-from-home trend is creating a growing demand for this design, as it allows renters to work on one side and live on the other.

Shift to the Suburbs

More Americans are seeing the appeal of the suburbs amid COVID-19 concerns and many want larger units. “Part of that is wanting more space to work from home,” Birenbaum notes.

Analysts see the same shifts in demand, although where the market ultimately settles longer term remains elusive.

“What matters is urban vs. suburban as well as coastal vs. Sun Belt,” notes Haendel St. Juste, managing director and senior REITs analyst at Mizuho Securities. Suburban is doing better than urban, and the Sun Belt is doing better than coastal markets, he explains.

Suburban portfolios with a bit more space have a competitive advantage over an owner of a large, urban dense portfolio in the big coastal markets where land is expensive and rents are high, St. Juste notes. 

Haendel St. Jusste
Haendel St. Juste, managing director and senior REITs analyst at Mizuho Securities

Multifamily is far from dead, and Sun Belt markets are holding up well, Knott agrees. “Meanwhile, urban coastal markets are in the midst of a significant reduction in demand, occupancy, rents, and a painful spike in concessions,” Knott says.“People take less space and pay more rent because of the convenience. That’s changed now,” he notes. “Has it forever changed? That’s the big question… but multifamily is not permanently impaired.”

However, most apartment owners, Knott adds, believe the business model will be fine and don’t believe massive changes to the property type are in order.

Single-family Rentals Booming

Meanwhile, demand for single-family rental homes has surged during the pandemic. According to The National Rental Home Council’s latest Single-Family Rental Market Index, increasing demand for “extra space away from dense urban centers” is a big driver.

Realizing they’ll be working and studying from home for at least the foreseeable future, people want affordable homes in good neighborhoods filled with many of the same amenities offered by single-family homes.

Occupancy rates increased 15 percentage points between the first and second quarter. Nearly 60% of operators say homes are spending less time on the market, up from 35% in the first quarter.

“In a typical year, we see occupancy decline seasonally in the summer months,” says Kristi DesJarlais, SVP of communications at Invitation Homes Inc. (NYSE: INVH). “However, this summer we have seen occupancy rise. We’re currently experiencing a record-high occupancy of 97.5% overall.” 

image of woman working at home

Additionally, DesJarlais says the number of days to re-resident continues to compare favorably to 2019, improving five days year-over-year in the second quarter. “The ripple effects of COVID-19 seem to be intensifying a shift in preferences toward single-family space over denser housing options,” she notes.  

In surveys of residents who’ve moved into the REIT’s homes this summer, nearly 30% are choosing a leasing lifestyle somewhere outside of a more urban area.

Within that 30%, roughly 46% want homes with more space. “They’re moving from a denser footprint to something with more space, a yard, and perhaps, a home office,” DesJarlais says.

“This sector is in a perfect spot,” St. Juste notes. “Single-family rental has been able to continue to push rents, not give concessions, increase occupancy, increase retention, and continue to drive and improve revenue.”

What began as a short-term shift to remote work could have long-term implications on residential and office properties. Even after the crisis ends, many Americans may continue working from home. Landlords and developers who embrace this trend early will outperform their competition in attracting new tenants and renters and retaining existing ones.

Flexible Solution

While co-working, or flexible space, has been a disruptor in the office sector, the COVID-19 pandemic has certainly put pressure on its business model.

Social distancing protocols have kept employees away from offices in general, and for co-working, which relies on density and short-term memberships, the health crisis resulted in a big drop in business. Co-working spaces are known to be filled with high-touch, high-traffic amenities like gaming consoles and cappuccino bars, which have been taboo during the pandemic.

That being said, some experts say companies will desire flexible space and short-term leases during and post-pandemic, and co-working is poised to rebound.

“Lease-term flexibility will be increasingly prized in an uncertain world, as companies and society may need to engage in some degree of reimagination of how office space is used,” says Michael Knott, Green Street’s managing director and head of U.S. REIT Research.

It may take some time to formulate and implement HR policies around workplace flexibility and then flow that through to a real estate footprint strategy, Knott says. Therefore, shorter-term leases will be more highly valued in the interim.

“These factors mean that flexible-space operators that can focus on adding value for customers and owners could be a longer-term winner, but prior ‘cool’ co-working-focused strategies that merely arbitraged density and serving coffee won’t cut it, as the marketplace had already began to signal prior to COVID,” Knott adds.

The idea of flexible office is here to stay, says Ted Klinck, president and CEO at Highwoods Properties, Inc. (NYSE: HIW).

“In the short term, it’s going to be challenging,” Klinck notes. The flexible business model is based on high-density occupancy, and he says there has always been debate on how well the flexible model will perform in a recession.

“I think we’re starting to see how that plays out,” Klinck says. “It has been difficult for a lot of the operators. But long term, I think there’s a need for co-working and demand for flexible space.”

Not everyone agrees about co-working’s future.

“We believed, even pre-COVID, that the pendulum had, in this cycle, swung too far to one side with the rise of co-working and ultra-dense floorplan layouts,” Albert Behler, chairman, president, and CEO of Paramount Group, Inc. (NYSE: PGRE) says. “It’s now poised to swing back in the opposite direction, and we had started to see some aspects of that.”

Suggested Results

Paramount Group Takes the Long View on the Office Market

Sarah Borchersen-Keto

Portrait of Sarah Borchersen-Keto

Sarah Borchersen-Keto is Nareit’s editorial director and writes extensively for Nareit’s website and award-winning magazine, REIT: Real Estate Investment Today, and Nareit's website.

Five years after the largest ever REIT IPO, the office REIT is focused on their three core markets.

Building on Success

Five years after the largest ever REIT IPO, the office REIT is focused on their three core markets.

111 Sutter St, San Francisco

As it closes in on its five-year anniversary as a public company, Paramount Group, Inc. (NYSE: PGRE) operates with the same focus, discipline, and ability to be nimble when an opportunity arises, that drove its success in the private markets for more than two decades.

Paramount owns, operates, manages, and redevelops class-A office properties in New York, San Francisco, and Washington, D.C. According to Chairman, President, and CEO Albert Behler, the REIT’s strategy is simple—focus on the best markets, the best assets, and provide superior tenant service. “We are a vertically-integrated platform with in-house capabilities in management operations and leasing, so our hands-on approach is what sets us apart,” he says.

Paramount was founded in 1978 by German entrepreneur Werner Otto. Behler, also German, held various leadership positions at Thyssen, the German multinational conglomerate, before joining the company in 1991. Prior to Behler coming on board, Paramount had owned properties in various asset classes around the country. Behler refined the company’s investment strategy to focus solely on class-A office buildings in gateway markets. Today, about 75% of its annualized rent is generated in New York, followed by  San Francisco at 20%, and Washington, D.C. at 5%.

“We remain disciplined within these markets and select the best trophy assets,” says Behler. He explains that tenants are competing for talent when choosing their space, “so we have deliberately positioned our portfolio where the talent pool desires to work.” Paramount also operates in markets with regulatory barriers, high replacement costs, or a combination of both, which keeps supply levels in check over the long term, he explains.

Haendel St. Juste, senior REIT analyst at Mizuho, points out that Paramount benefits from well-positioned assets and started the year with strong leasing momentum. “The growth profile for the next year looks pretty interesting, with cash flow growth of 12% versus 6% for the office sector and 5% for the REIT sector.” Wells Fargo analyst Blaine Heck adds that Paramount has been “laser-focused” on backfilling any space. “From an operational perspective, Paramount has done a solid job of addressing major move-outs and continuing to improve the quality of the portfolio,” he says.

Strong Public Record

Behler says Paramount has racked up many accomplishments since going public at the end of 2014 in an IPO that raised a record $2.6 billion—the largest REIT IPO to date. They include: growing cash net operating income (NOI) by more than 15% and core funds from operations (FFO) per share by more than18%; leasing more than 5 million square feet; increasing portfolio leased occupancy to 96%; completing $5.5 billion of financing and refinancing activity; and selling three Washington, D.C. assets at full pricing while purchasing interests in three assets in San Francisco at prices “substantially below” replacement cost.

Despite its achievements, the performance of Paramount’s share price is not something that Behler had anticipated five years ago.

“When we took the company public we were expecting that investors would realize that this is a very unique opportunity to invest in high-barrier-to-entry assets and markets—that’s why the initial IPO was nearly four times oversubscribed. We were expecting the stock price would go up significantly,” Behler says.

Part of the issue, he feels, is that public investors are more short-term focused than private ones. Longer-term investors are more aware of what Paramount has achieved and seem to be patient, he says, “but it’s a difficult situation not only for us, but also our peers.” 

One Market Plaza, San Francisco

Behler points out that Paramount signed leases for a little more than 1 million square feet in 2018 at mark-to-market gains of 13.3% on a cash basis. “These results clearly demonstrate not only the ability to lease a significant amount of square footage in core urban markets but also the ability to achieve very healthy positive rent spreads.” Observing that markets are not always rational, Behler adds that over the long term, “we believe our successful execution will be appreciated by investors.”

A recent Deutsche Bank commentary on Paramount notes that while there is “substantial NOI upside potential in the portfolio, the exact timing of when this upside will be realized is difficult to project on a quarterly basis, which could result in heightened trading volatility around earnings.”

Adding Value

One of Paramount’s core competencies, according to Behler, is its consistent and disciplined approach to capital allocation.

“We understand that the market presents us with an ever-changing menu of opportunities that are not mutually exclusive…we have demonstrated a capability and willingness to be flexible and nimble in order to maximize results,” Behler states. He points to a long history of selling fully-stabilized, lower growth assets, and recycling capital into higher growth opportunities to create value. 

Liberty Place, Washington, D.C.

A good example of this is One Front Street in San Francisco, acquired through a 1031 exchange in 2016 when Paramount sold a 100% leased building in Rosslyn, Virginia. Behler recalls that at the time, buyers of stabilized assets in the San Francisco market were willing to pay over $1,100 per square foot (psf). Paramount, however, purchased One Front at approximately $800 psf. The building was 99% occupied with about 80% of leases due to expire in the coming five years and in-place leases that on average were 20% below market rates. “We found this opportunity for value creation where many other participants shied away from the leasing risk, since they traditionally lack the teams and experience to address the leasing efforts of 80% of a building,” Behler says.

An additional capital allocation option Paramount has pursued is to buy back shares. During 2018, the company “aggressively and opportunistically” repurchased about $105 million of its shares at a weighted average cost of $13.95 per share—“significantly below Wall Street’s estimate of our net asset value,” Behler says.

Joint ventures are another capital allocation option Paramount has favored. “For us, under the right circumstances, a joint venture structure can greatly enhance potential future returns,” Behler says.  The REIT recently added 111 Sutter Street in San Francisco to its portfolio via a joint venture. The building is currently 70% leased and existing leases set to roll over the next few years offer “significant mark-to-market opportunities. 111 Sutter is a fantastic opportunity offering attractive returns and the joint venture structure greatly enhances those returns to Paramount,” Behler says.

Diversity of Tenants

1301 Avenue of the Americas, New York

To increase the stability of the portfolio, Paramount has deliberately diversified its tenant base away from financial services and legal clients over the last couple of years. Today, no single tenant segment accounts for more than 25% of the portfolio.

Technology, advertising, media and information (TAMI) sector tenants are a core component of the portfolio, accounting for about 18% overall. “As TAMI tenants grow and mature they are not only looking for top-notch locations and amenities, but also the infrastructure our buildings provide, such as large floor plates for open layouts,” Behler observes.

In San Francisco, tech tenants looking for large floor plates don’t have much to choose from, he notes, “which is why our large block availabilities are highly attractive and sought-after in that market.” At 50 Beale Street a 262,000 square foot block, currently leased “well below market,” will become available at the start of 2020, Behler says. He notes that it is the largest big block currently available in the city over the next 12 months.

Looking ahead, Behler expects workplace design to continue to evolve: “Company culture and attracting the right talent are really being prioritized when it comes to designing workspace. It’s no longer enough for a company to claim a certain culture, organizations want their workspaces to reflect who they are.” 

Laser Focus on Sustainability

1899 Pennsylvania Avenue, Washington, D.C.

Sustainability and environmental efficiency are core to Paramount’s operating principles, Behler says: “We were early adopters of sustainability practices and did so for one simple reason—it was the right thing to do.”

The initiatives Paramount has pursued and continues to advance have enabled “environmentally conscious and socially responsible surroundings that are prosperous, healthy, and improve the quality of life,” he explains. This approach has helped Paramount manage operating costs, attract and retain premium tenants, and ultimately enhance portfolio value. 

Behler says Paramount is paying close attention to New York’s efforts to regulate environmental performance and views any thoughtful effort to lower carbon emissions as a constructive effort. “While we certainly feel that the spirit of the Climate Mobilization Act is a huge step in the right direction to reduce the carbon footprint of New York buildings, we think it still needs a fair bit of work.” 

Paramount is the only REIT that boasts a portfolio of 100% LEED platinum or gold certified buildings, Behler says. “You don’t get those accolades if you are not laser-focused on sustainability initiatives.” Since Paramount prides itself in being best-in-class in terms of energy efficiency, Behler believes the REIT is well-positioned to comply within the timeframe the city mandates and “will work with the city to ensure the best outcome for tenants and the local economy.”

Corporate Information

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1633 Broadway
Suite 1801
New York, NY 10019
United States

Company Contacts
Albert P. Behler
President, CEO & Chair
Wilbur Paes