Victor Coleman, chairman and CEO of Hudson Pacific Properties, Inc. (NYSE: HPP), joined the latest episode of the REIT Report podcast. He discussed the unique positioning of Hudson Pacific in the REIT sector, with its focus on marquee office and studio properties for tech and media tenants.
Coleman shared insights on current trends in the West Coast office market, the impact of AI on real estate, innovative leasing strategies, the effects of new tax incentives on studio demand in California and New York, and the financial improvements Hudson Pacific has made to ensure future growth.
During the interview, Coleman observed that West Coast office fundamentals are “absolutely improving,” led by San Francisco, which he described as the “epicenter of AI.” Public safety initiatives in the city have also led to an increase in investment, he noted.
And while the entertainment sector in Los Angeles is still facing challenges, tax incentives are having a positive impact on production applications, he said.
Coleman also pointed to upside potential for Los Angeles in the next several years as a result of the 2026 World Cup, the 2027 Super Bowl, and the 2028 Olympics. “There's a lot of capital being deployed in the city of Los Angeles and surrounding areas,” he said.
Meanwhile, Coleman said the REIT has completed a “tremendous amount” of work in the 2025 fiscal year, resulting in Hudson Pacific having more than $1 billion in liquidity.