01/11/2019 | by

Real Estate Investment SmartBrief, Nareit’s daily executive news summary, continues to be a valuable resource for industry professionals and investors alike. Through improved content and increased opportunities to subscribe on reit.com, the brief saw its subscription base increase more than 15 percent in 2018 to just under 29,000—an all-time high.

The increase in the subscriber base has come with continued engagement numbers that far exceed those seen by most other newsletters published by SmartBrief. The brief’s 30.4 percent open rate is in line with the 2017 open rate and tops the average open rate for all other industry briefs (24.5 percent). In addition, Real Estate Investment SmartBrief’s clickthrough rate (6.34 percent) is nearly double the SmartBrief average (3.58 percent). Nareit-produced content included in SmartBrief is also driving more traffic to Nareit’s website, with referrals from SmartBrief up 62 percent in 2018.

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