Garrett Rosenblum, CFO of Milrose Properties, Inc. (NYSE: MRP), sat down for a video interview at Nareit’s REITwise: 2026 Educational Conference in Hollywood, Florida, March 24-26.
Rosenblum emphasized that the REIT finance role extends far beyond numbers, acting as the central connector across departments like accounting, tax, legal, investor relations, and operations. He noted that strong collaboration is essential to avoid siloed decisions that can create unintended financial, legal, or tax consequences.
Aligning teams around both short- and long-term goals ensures accurate reporting, compliance, and sustainable growth. Rosenblum stressed proactive decision-making—evaluating impacts across functions before acting—as key to meeting shareholder expectations and avoiding costly missteps. “The biggest thing is to get out ahead of all potential problems and to try to identify what could happen and let's have an answer for it before it actually happens, and to be proactive rather and reactive,” he said.